Wednesday, June 21, 2006

Fancy Toothpaste is Overrated.




A friend of mine discovered BREATH PALETTE online a few months ago. It’s a Japanese line of toothpastes that come in curious flavors (Indian Curry, Darjeeling Tea, "Monkey Banana," for example). An interesting concept for sure; this is the kind of thing that makes me proud of my Japanese heritage.

Oprah digs it.

Easily purchased online in expensive themed sets (Neimans or Amazon)—or buy all 31 tubes. Imagine our surprise when we came across an independent beauty supply store that sold tubes singly—still expensive. I punked out on the curry and went for Kyofu Powdered Green Tea (there no less than 2 different green tea flavors), Kyoho [grape], and "Freshness Yogurt.”

Usually, I just use Tom’s of Maine in Cinnamint which is really strongly flavored. By comparison, these were really subtle. Maybe too subtle. I have a sweet tooth tho and I was hoping for something more like candy (like, HI-CHEWs) but most of the flavor comes through in the scent. And, I never really enjoy Japanese toothpaste much to begin with because they don’t foam up like the American stuff. Breath Palette is no exception as it is surfactant free. Nice packaging—I will give it that.

Stay tuned for more on HI-CHEW and a review of Burt’s Bees Doctor Burt's Cinnamint Toothpaste.

10 comments:

Anonymous said...

FANCY TOOTHPASTE = CAVITIES?
After years of exclusive use of Tom's Of Maine Spearmint, I've switched back to good ole Crest. Why you might ask? Because I'm convinced that Tom's is the root (no pun intended) of my recent string of cavities. I had not had a cavity in 24 years, but after years of Tom's use = cavities. So, I'm back to the mainstream of Crest, looking for more floriude protection for what is left of my un rotted teeth.

sherru said...

Did they have pizza flavor? I can't remember. I wanted you to get something flowery too, I can't remember what. Like peonies or some shit? Anyway, that was a kick ass beauty store. All kinds of wonderful European thingamawhoozies.

Inland Empirical said...

here is an official flavors list

0 Mouth Gel
1 Sweet Salt
2 Tropical Pineapple
3 Peppermint
4 Fresh Yogurt
5 Green Tea
6 Rose
7 Monkey Banana
8 Honey
9 Kiwi Fruit
10 Cafe au Lait
11 Plum
12 Fuji Apple
13 Vanilla
14 Indian Curry
15 Strawberry
16 California Orange
17 Kyoto Style Tea
18 White Peach
19 Japanese Plum
20 Lavender
21 Darjeeling Tea
22 Cinnamon
23 Grape
24 Lemon Tea
25 Bitter Chocolate
26 Blueberry
27 Caramel
28 L’Espresso
29 Grapefruit
30 Pumpkin Pudding
31 Cola

sherru said...

Lavender! That's what I wanted you to get.

Inland Empirical said...

i guess that means there are actually thirty -TWO flavors since they have a number ZERO flavor.

they all sound interesting, but considering the price, i doubt i'd give any others a try after the disappointment of the 1st 3.

sherru said...

Where are your anonymous friends?

Inland Empirical said...

i am sad when i realize that people do not get excited about "boutique toothpastes."

it's just you, me, and anonymous #1.

dsato said...

i eat toothpastefordinner.....dotcom

Anonymous said...

HI-CHEW! I love those! Where can i get me some of that?

Anonymous said...

In the '60's, there was a toothpaste from Japan that was popular (among kids) in Hawaii. It was called Sunstar and came in a couple of flavors - strawberry and banana. Forty years later, we have all these exotic flavors. Are we that bored?